PROJECTS

Diversity & Cultural Assessment: Staffing Company

Mid-size company engaged BizGuru to evaluate workplace demographics, human resource policies and employee sentiment to help prioritize actions to increase diversity representation. After evaluating 3 year talent hiring and mobility trends and analyzing results from employee sentiment survey, we identified areas of opportunity in career advancement and sourcing. Specific recommendations were also made to enhance talent development programs for under-represented groups, sponsor employee resource groups to support inclusion and establish mentoring program for high potential talent.

Value Positioning: Fintech Startup

Refine pitch deck for B2B Saas startup. Advise on go-to-market strategy including pricing and bundling. Develop differentiated messaging for sales channels. Provide introductions to potential investors.

Go-to-Market Strategy: B2B Services Company

Assessed current marketing strategy and recommended new segments to grow market share. Performed SWOT analysis to align organizational priorities. Refined messaging and product offering to penetrate new segment.

Design & Implement JUSTWise Talk Series

Created custom 6-part series on what it takes to advance diversity, equity and inclusion. Recruited speakers and facilitated panel discussions. Topics included "developing the business case"; breaking down systemic racism in the workplace; how to have "courageous conversations"; how to diversify your talent pipeline; building inclusive cultures; and must haves for pay equity.